So, I was trying to figure out why I’ve been enjoying Facebook more than Twitter lately, despite their crazy new terms of service. (Which they’ve adopted and rejected, interestingly enough.)
And I realized, it’s because I don’t know who the hell half my Twitter contacts are.
On Facebook, I try to only connect with people I know personally, with a few exceptions. It’s relaxing to chat with them, and interesting to know what’s going on in their lives.
On LinkedIn, I talk with other professionals, and try to answer questions when I think I can contribute something.
With blogs, I visit the site to read the content, and comment back and forth with the author.
On Twitter, I’ve added people because I met them, liked their blogs, or because they were on some list back in the day when I first started getting into social media. Some of them are people who started following me, so I checked out their updates and followed them back.
But aside from a few people I’ve connected with in other forums as well (aim, LinkedIn, blogs, conferences, email, or in person), I don’t have much to say to my contacts.
I’m not a famous enough person to broadcast my activities, and I’m not using Twitter to promote my blog or business. So, do my followers really care that I have a new laptop cover? Do they really want to see pictures of my cats fighting an orange? Really?
Some people use Twitter very successfully. They spend a lot of time there and have built their own networks, or use it to read and provide useful content to others.
I’ve had luck using Twitter to connect with professionals, or to strengthen connections made in other forums. Going forward, this is probably what I will stick with, rather than trying to forge new connections with random contacts.
Note: This is a rant. I try not to do many of these, because it’s kind of a negative way of looking at the world, and there are so many fun ways that it’s generally not worth getting all het up about it.
This one came up because my handy gmail notifier just announced a bunch of completely useless emails and my irritation overflowed, causing me to abandon the post I was writing about explosions and to start this one.
Here are 4 of the emails I received. If you were stretching it, you could call them were single-opt in as part of signing up for a service or group. In reality, I didn’t realize I was signing up for any of these lists.
1,000 Ways to Say “I Love You” from Team Gather. I must have signed up for this newsletter when I created my Gather account. It’s a neat service, but not one that I’ve ever really gotten into. The email marketing is sponsored by Bronto, and the unsubscribe page is pretty decent. But the email content isn’t great. I don’t want to heart-ping anyone. I would be alarmed if someone tried to heart-ping me. Leave my heart alone, I need it to process blood so I can eat more cookies.
Own your home sooner with ING DIRECT. Okay, well, I am actually looking at houses. This is a targeted email. A 5% rate is pretty good. But, I won’t go with you because I’ve been trying to cancel my bank account with you for about a year without success. Also, your unsubscribe landing page indicates it will take 5 days to unsubscribe, which is absurd, as this should be an instant process with any competent email list hosting service.
LinkedIn News: The Next Phase of Social Business Networking is Here! - Press Releases. The content of this email says, “The Next Phase of Social Business Networking is Here! A terrific article generously shared by Victoria, a Facebook “friend”.” First off, thank you for sharing this article. But I do not know you through Facebook, and just because I am connected to you on LinkedIn doesn’t mean I have opted-in to receive mass emails from you. Since we are connected on LinkedIn, and I don’t want to disconnect with you because I’ve heard rumors that it negatively affects your profile, I have no way to delete this email or to unsubscribe from this list.
Don’t forget to send Valentine’s Day eCards from Plaxo. Another service that includes an email newsletter in their profile sign-up process. Not a bad idea, and worthwhile when a service has really interesting content to offer. What bugs me is that I have unsubscribed to the system messages from Plaxo, but still receive random emails like this one. I have opted out of this list. Please respect that.
I did also receive 1 personal email, which cheered me up. Dave, this is for you, and yes, I can totally see your laptop cord rocking out to this:
Please click through to the blog if you are unable to view the video.
I was checking for zombie updates on Justin Flowers’ blog The Flowercast when I discovered the coolest new toy.
Well, okay, it’s not 100% new because it launched in April. But this is the first time I’ve seen it. (Sorry Mashable, I missed your article.)
Seesmic is a video-blogging web app with a Word Press Plugin that allows you to leave video comments on people’s blogs.
The plugin works like regular comment features. You can post and moderate the video comments, and while Seesmic isn’t the first video application (see: Youtube, Vimeo & Viddler), the main benefits seem to be how quick it is, and how easy.
In the immortal words of Winnie the Pooh, think, think, think.
Anyway, if you haven’t seen Seesmic’s video comments yet, I hope this post gets you interested. If you have, why didn’t you tell me about it? This is such a great way to spread evil propaganda (think 1984 Perpetual War here).
Chris Brogan is holding a marketing bootcamp event called “The Down and Dirty,” including practical instructions on how to set up a blog, optimize it, build links and create company profiles.
I’m amazed by this because it shows me the speed that people are learning about social media. Initial social media speaking events all seemed to revolve around interesting but more introductory topics like “What is LinkedIn?” and “The different types of social media sites.”
But now, we have the option to go to an event that will give us the tech side of registering your blog on Technorati or setting up WordPress. Comments on the post discussing the agenda for this event suggest also including advice on metrics, time management and integration with other social media platforms. When did we get so sophisticated? That’s pretty awesome.
I personally keep my tech guy chained up in my loft so he can handle this sort of thing when I get stuck. I don’t use actual chains, just a World of Warcraft account. It’s worked so far, but for those of you without this option (for some reason, companies have trouble providing MMORPG accounts for their employees), I’d suggest you check this out.
My only caution is to be aware of the events scheduled and the pace of the sessions. If you’re someone who is looking for a basic intro to social media, this might not be for you - do some research and find out before signing up. Likewise, if you’re an SEO expert or programmer, this might not be new enough for you.
For anyone in between, especially those of you at companies who are considering implementing social media into your marketing programs, give it a look. Now’s a good time to ask questions and suggest topics - good social media experts are pretty engaged with their communities, and, like Chris, often welcome feedback.
This week, 999 or so search marketers, social media experts, fellow tech geeks and I showed up in Las Vegas for the Pubcon conference, by Webmaster World.
So far, I have seen a man put a garden rake into a blender (somewhat disappointing, as he only blended the handle, not the spokes) heard a middle-aged woman sigh in complete contentment on the monorail and say, “Oh Doreen, this is the life,” and watched Brian Carter give away a pony stuffed into a handbag.
I’ve also learned how search and social media go together like PB&J, how online marketing and B2C interaction is changing, and where to scope out your nemeses (or competitors, for the conventional) and learn all their secrets.
I’ve discovered that personalization and engagement are the future of online advertising and confirmed that people are looking for relevant, useful content rather than sales pitches with scads of corporate blather. Also, apparently people, we’re getting smarter.
That last one was a real shocker, because we are the reality TV generation that, at one point, embraced the macarena. But they say we’re actually technologically smarter these days.
Consumers now have websites and blogs. We’re familiar with Facebook or LinkedIn or Digg or Twitter. We read newspapers online, and watch and create shared videos regularly. We have proved our intelligence by uploading episodes of My Little Ponies onto YouTube, so that the Baby Sea Ponies and the Flutter Ponies will never be forgotten.
In addition to the useful content provided by Pubcon speakers, the conference was a hit because I got toys. I got a couple of hats, some silly putty, a very sad chicken salad (but hey, free food), and a first aid kit with many band-aids. I plan to use these band-aids at a later date to create a Great Work of North American Art, which I’m allowed to do, because my degree says so.
Best of all were the little OCD pocket notebooks. How did you know that the color-coded mini post-its would fill the obsessively organized with light and joy? Oh, you clever Pubcon, you.
Overall, nice job Brett Tabke & Company. Great show, and many new things learned.
I got an IM from a coho tonight. In case you’ve never seen one, that’s a coho there, on the right.
How did this happen?! I mean, no thumbs. No fingers, even. You can’t fool me, I said, cohos can’t type.
I wasn’t all that surprised to get a random IM, although the fish thing did kind of throw me for a second. I post one of my AIM screen names online, so every now and then I get a message from a name I don’t recognize.
Salmon are Rude
So I wasn’t worried when I couldn’t place my good friend BunnyCoho when he or she IMed me. Being A) relatively polite to strangers and B) insatiably curious, I IMed back. Mistake. If I want to listen to a random person insult me, I’ll turn left from a right turn lane in downtown Salem. Then at least I’ll deserve it.
Oh, Disappointment, Salmon are Actually Just People
It turns out, this is not intended to be SPAM or general harassment. This is a social experiment. TheGreatHatsby is a bot that scoops LiveJournal account screen names, and randomly matches the users up. The insidious thing is that it’s done in such a way that each participant believes the other one contacted them first.
This is kind of a neat idea. I like to talk with new people, and I’m all for new methods of online communication. But if you’re going to initiate unsolicited communication between people without any advance notice of the experiment, you’re going to piss a lot of people off. So, unless the goal of the project is to create irritated misanthropes, you might have missed the mark a bit.
According to the Wikipedia article, this bot died out in 2007. TheGreatHatsby was replaced by the Salmon bots, which are essentially the same, but less private (your screen name may or may not be filtered) and more confusing (text is randomly edited). Screen names may appear as (adjective)Trout, (adjective)Salmon or (adjective)Coho.
Oh Good, I’m Not Crazy, Being Hacked or Being Spammed
My thanks to Morouxshi.com, for the instructions on how to opt out (type $optout as a response) and livejournal’s themissinghat for explaining what the heck was going on.
Good luck to Project Upstream as well. I was glad to have a reason to learn about something new, and you can surely add one more misanthrope to your tally.
I used to think networking was like serial-dating.
You walk into a room full of ready-to-connect (or at least, mildly hopeful) people, and walk out with as many business cards as you can carry comfortably in one of those huge business-style purses, which is to say about fifty or sixty thousand.
After attempting this a few times, I realized that this is not the way to go. I’d leave with the cards, but I’d have only vague ideas of who these people were, and probably made even less of an impression myself. Also, my purse was heavy.
A 2 minute chat is unlikely to lead to a meaningful connection. Especially if you’re just covering the basics, and aren’t really listening to each other.
Ask more specific questions. For example, instead of asking what someone does for a living, ask them what they’re currently working on, what they’re reading, or their thoughts on the infamous Shetland Pony Massacre of ‘73, then wipe a tear from your eye and blow your nose loudly. This last one tends to scare people, but at least you’ll be memorable.
The point is, delve into your conversation a bit more, and see if you have any common ground. You won’t always, but extend to people the courtesy of spending more than 30 seconds to find out. Unless they’re dead boring. Then, covertly set your suit sleeve on fire, pretend to panic, and make your escape.
Leanne’s Perspective on Networking Online
This applies to social networking, too. Ask yourself these questions - Who are my connections? Why are I connected with them? If I was trapped in a room with all of them for 72 hours, which of them would move me to attempt self-immolation?
There are good and bad reasons to add people to your network. Some people like to add everyone who reaches out them. Some people go hunting for connections, and add dozens of random people, just to be connected. With so many directories out there (“The Top 50 most connected people out of 26 million+ LinkedIn members!”, Twitter’s Top Followed, Plurkmania), it’s easy to decide that EVERYONE is your friend, or should be.
But how much time do you take to devote to these friendships?
Alternatively, some people only add people they know in real life. This turns me off more than soggy beets soaked in bleu cheese dressing. Making new connections is part of the beauty of social networking - not only can you find or form communities with others with common interests, but you can connect with people completely out of your everyday arena as well.
My goal is to strive for a happy medium. This is tough for me, because I tend to do things to excess. To keep myself in check, I go by this system: I add real life personal and professional contacts if they use the same networks as I do, and after that I only add people who seem particular witty, kind, or informative. And yes, I have my share of gurus whom I add because I want to learn from them.
Questions for You (Yes, You, You Sexy Beast.)
Those are my guidelines, what are yours?
How meaningful are your connections? How would you define a meaningful connection?
Are you a good connection (do you offer others time, your services, your advice or connections)?
And most importantly, what are your thoughts on the infamous Shetland Pony Massacre of ‘73?
On Facebook, I try to only connect with people I know personally, with a few exceptions. It’s relaxing to chat with them, and interesting to know what’s going on in their lives.
On LinkedIn, I talk with other professionals, and try to answer questions when I think I can contribute something.
On Twitter, I’ve added people because I met them, liked their blogs, or because they were on some list back in the day when I first started getting into social media. Some of them are people who started following me, so I checked out their updates and followed them back.
I was checking for zombie updates on Justin Flowers’ blog 
I like quick and easy applications. 
