Disturbing Bear Guts

I went to the mall tonight with my roommate from college.

We were leaving Panera when I saw the most disturbing thing since the animated version of Watership Down.

Check it out yourself:

If you can’t quite see it, it’s a picture of a teddy bear in sunglasses, slowly turning a crank attached to the machine he’s standing on.

Inside the machine, piles of fluffy bear guts are spewing out and cycling around and around, moved by the bear on top.

This is so ominous.

What is the purpose of this?

Killer teddy bears?

Why did the bear kill all his companions? Why did he put their remains into a lit-up box and mix them all together? More disturbing still, what marketing director thought that this was a positive message for children?

I am mystified. Take another look:

What is going on here? Please make up an evil reason as to why this bear is so angry with his friends that he is attempting to liquefy them through centrifugal force.

Image Credit: Movie Poster